Elements of a Marketing Plan Report

Write a 1,050-word report using your company or one with which you are familiar (if you prefer, your facilitator can assign one to you). Answer the following questions for your chosen organization.

The Organization is Apple Store

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  • Explain what the specific key environmental forces are that created an opportunity for Apple Store company.
  • Identify if there have been changes in the purchasing patterns of Apple Store’s organization’s target market in recent years.
  • Conduct an environmental scan for Apple Store company to identify key trends. For each of the five environmental forces (social, economic, technological, competitive, and regulatory), identify trends likely to influence your company’s marketing efforts and product offering in the future.
  • Explain what differentiation strategy Apple Store company should undertake to encourage their target market to choose them over other competitors.
  • Analyze what lessons you might learn from the Geek Squad case study.

Include at least three references, at least one of which must come from the University Library

 
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