1. Using the broad definition of a product, identify and explain what products are being offered by a shop that specializes in bicycles; by a travel agent; by a supermarket; and, by a new car dealer.
2. How might you use different types of research (focus groups, observation, survey, and experiment) to forecast market reaction to a new kind of disposable baby diaper? Consider that this product is to receive no promotion other than what the retailer will give it, and the product will be offered at a competitive price. Assume the new diaper’s name will not be associated with other known products.
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Order Paper Now3. What are two examples of products that you think are currently in each of the product life-cycle stages? Consider services as well as physical goods. Justify why you chose that product or service for that life-cycle stage.
4. Explain in detail how you would use the new-product development process if you were thinking about offering some kind of summer service to residents in a beach resort town. Your response should be at least 300 words in length for all four questions.
Perreault, W. D., Cannon, J. P., & McCarthy, E. J. (2010).
Essentials of marketing (12th ed.). New York, NY: McGraw-Hill/Irwin.
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