Coca-Cola and Human-Centric Marketing
Read the Walker Smith article and watch the two videos in this week’s materials about Coca-Cola’s marketing strategies. Then respond to the prompts below:
Save your time - order a paper!
Get your paper written from scratch within the tight deadline. Our service is a reliable solution to all your troubles. Place an order on any task and we will take care of it. You won’t have to worry about the quality and deadlinesOrder Paper Now
- In what way does Coca-Cola use storytelling in its branding and marketing?
- The video narrator says Coca-Cola strives “to associate the brand with a good feeling.” How do they achieve this?
- Pick two of Kotler’s “human qualities or attributes” listed in this week’s introduction. Select two Coca-Cola ads and describe how they use these attributes to connect with customers.