Introduction of your Business and Cultural Analysis, marketing homework help

For your final paper you will be developing an international business plan. The scenario is that you have a small business in a country of your own choice and would like to expand on a global level. This business will be used in all of your assignments. Select a country of your choice that you might want to explore doing business in. Review the following website- http://geert-hofstede.com/argentina.html. Based on your findings prepare a 4-5 page report that addresses the following:

    • Company background (inclusive of the product or service description)
    • Rationale for expanding on a global level.
    • Country selection for expansion. This needs to include:
    • Economic background of the country.
    • Customs both verbal and nonverbal.
    • Education level.
    • Income level.
    • Hofstede’s factors that might impact doing business in your selected country.
    • Justification of the selected country
    • Use at least three (3) quality references. Wikipedia does not quality as academic resources. Credible websites are acceptable.

Your assignment must follow these formatting requirements:

    • Be typed, double spaced, using Times New Roman or Ariel font (size 12), following APA formatting inclusive of: title page, headers, page numbers, citations and references. The title and reference page are not included in the page count.

Course Outcomes:

Examine the international business environment

Analyze feasibility of entering an international market

Course Objectives:

Examine international economies

Understand cultural influences on international business

 
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