Jazz music, as well as well as other creative music genres that require highly trained virtuoso musicians such as “Classical “ music, represent a very small percentage of the total recorded Music Sales and concert attendance numbers. As you have learned, Jazz is a music that requires highly skilled musicians who are not only some of the best in the world at playing their particular instrument, they also are highly trained and skilled in the art of Improvisation, with the ability to hear, and create with other highly skilled improvisers at an astonishing level. This is one of the reasons why Jazz audiences really love to listen to Jazz music, because they appreciate the amazing musicianship and skill on display in recordings and concerts.
Present your opinion about WHY Jazz music is only listened to and appreciated by a small percentage of listeners. (You should research expert opinions on this topic to help develop your opinion.)
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Present 2 suggestions for how today’s Jazz artists could grow their audience.
Include links to examples that support your suggestions:
1. an artist’s social media platform (website/youtube/Instagram, etc.. ) that you think is effective (any style of music, but needs to apply to a jazz artist)
2. a marketing/publicity strategy you think would be effective
3. a dissemination strategy for recordings (how recordings are made available to potential audience/consumers.)
Again, research some expert opinions on this topic to help you make an informed opinion.