Go to https://claritas360.claritas.com/mybestsegments/ and complete the zip code (my zip code is 76016) lookup to learn about consumers in your area. Use the information you find to address the following:
What influences a consumer buying decision? Discuss several influences such as peers, family, etc.
What was your profile like on Claritas? Did the profile accurately describe some of your consumer buying characteristics? How would your selected company (Alphabet inc) use this information?
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