D1: Discuss how the marketing mix will vary in relationship to the offering of a service and of a product.
D2: Discuss the notion that firms should stop doing business with customers who constantly generate losses versus the notion that the customer is always right.
D3: Select a problem that a firm might have bringing out a new product or service and discuss how the firm could overcome that problem.
D4: Select one element of the Marketing mix and discuss how marketing research could help that area. Be specific in your recommendations.
D5: Which is more detrimental to a firm, pricing your product or service too high, or pricing your product or service too low?
D6: Discuss the role of demographics in relationship to integrated marketing communications.
D7: Discuss the phrase “let the buyer beware” and its relationship to an ethical marketing perspective.