Marketing (200 words)

Marketers rely on several variants of marketing research to make decisions. Every decision is typically based on what it is known about the target audience.

Questions

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  1. How have social media affected your behavior as a consumer? Cite an example.
  2. According to your example, what would be more appropriate to conduct social media research: qualitative or quantitative methods? Why?
  3. What steps could a company apply to minimize biases associated with social media research?
 
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