Watch the video below and answer the following questions on pricing:
- After watching the pricing video, refer back to your multi-million-dollar idea from week six. Choose the most beneficial pricing strategies and suggest two (2) ways in which this selection could potentially affect consumer adoption of the new product.
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- Provide a rationale for your response.
- Imagine that you are a manager at a brick and mortar store that has an online storefront as an additional source of revenue. The company has tasked you with creating ideas to improve logistics in order to increase profitability. Discuss at least two ideas and how these will increase profitability.