Scenario: Your team is looking for a way to make some revenue as either a for-profit or not-for-profit organization. This organization can market locally, nationally, or internationally. The product that you have decided to sell is lemonade. To make the endeavor work, you will have to define a marketable form of the drink and decide on a target market.
Your marketing team’s mission is to prove the company’s goals will be met by providing research, strategy development, and the reason why this form of the product is viable. For this part of the project report on the following:
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- Identify the composition of target market and the segmentation criteria used in identification.
- Determine in no more than 90 words how you will define the lemonade to your target market (Include information on packaging, labeling, etc). How will this add value and differentiate the brand and product from the competition, while encouraging the target market to buy?