Marketing management case study

1. Executive Summary: Executive summary is a short summary of the entire business case. It succinctly conveys vital information about the entire story to the reader. Summarize the case in one paragraph. Provide all the critical details of the case. ( Half page )

2. Business Problem: Describe the business problem highlighted in the case. provide all different dimensions of this problem. 1 page to 2

3. Solution to the Problem: Provide a comprehensive solution to the problem, support your solution with academic theory and examples from the case. 2 page to 3

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