marketing mangment, marketing homework help
marketing mangment, marketing homework help.
Write a one page memorandum based on the following:
Research
Save your time - order a paper!
Get your paper written from scratch within the tight deadline. Our service is a reliable solution to all your troubles. Place an order on any task and we will take care of it. You won’t have to worry about the quality and deadlines
Order Paper Nowthe Internet for Marketing Consultants. Choose one that you feel would
be best to assist you in the marketing of the new product line from the
case study in week one
CASE PROBLEM:
You are the CEO of SH Confectioners and have requested your marketing department to devise a marketing plan for your new line of Grand Marnier filled (a potent orange flavored liquor), chocolates.
The chocolate line is touted to be high-end, high-quality, gourmet confectioners chocolate with imported and premium ingredients.
You are located in San Francisco, California and intend on marketing to the western market (Nevada, Washington, Oregon, California, Arizona, Idaho and Utah); to begin by Valentines Day.
What should your strategic goals be?
What will you require of the marketing department’s plan to market your new product?
Will you have any regional concerns with your product?
Should you make a substitute available to the liquor component of the filled candies? Explain your decision.
marketing mangment, marketing homework help