Marketing Research

  1. Compare 

    There are many sources of secondary data available for research. Among these sources are the U.S. Census www.census.gov; Bureau of Economic Affairs www.bea.gov; CIA World Factbookhttps://www.cia.gov; Congressional Budget Office www.cbo.gov; Department of Commerce www.commerce.gov; Economics and Statistics Administration www.esa.doc.gov; U.S. Governmentwww.usa.gov; Some commercial lists are www.infousa.comwww.listsrus.comwww.directmail.com, and there are many, many others.

    You have been promoted to be Marketing Research Manager for a bank within the city you live. The C.E.O. has tasked you with assessing growth potential for industry (for investment purposes). Compare and contrast the various secondary data sources that you might consult. Support your claims with examples from required material(s) and/or other scholarly resources (approximately 200 words)

  2. Scale Measurement  

You are the National Sales Manager for Perry Pharmaceutical, Inc. You have been concerned with trying to determine the most important characteristics a salesperson must possess to be successful. Much of the current research suggests that salesperson adaptiveness is a key component of success. You would like to determine if this is indeed the case. To assess this, you need to develop a scale to measure salesperson adaptiveness, collect data with your sales force, and then compare the results to each individual’s sales record. Determine the kinds of questions you would include. Identify any general areas that you think must be measured with a number of different questions. Support your claims with examples from required material(s) and/or other scholarly resources, and properly cite any references (approximately 200 words)

 
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