Develop a Competitive Matrix for Coca-Cola


Monitoring competitors’ performance and strategies is a key aspect of an external audit. This exercise is designed to give you practice in evaluating the competitive position of organizations in a given industry and assimilating that information in a CPM.


Step 1: Review the uploaded documents titled “Cohesion Case” and review the section on COMPETITORS. Also view online resources that compare COCA-COLA with PEPSI.

Step 2: Use the sources listed in the uploaded document titled “Table 3-7”.

Step 3: Prepare a CPM that includes Coca-Cola, Pepsi, and Dr Pepper.

Textbook Reference:

David, F., David, F., & David, M. (2019). Strategic Management: Concepts and Cases a Competitive Advantage Approach (17th ed.). Upper Saddle River, NJ: Pearson.

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