MGMT 324 The concept of Servicescapes.
Review the concept of “Servicescapes” (pg. 375) from your textbook and respond to the questions below.
- Provide an example of a service facility that has done a GOOD job in terms of servicescape and briefly explain why.
- Provide an example of a service facility that has done a BAD job in terms of servicescape and briefly explain why.
A service facility can be a retail store, restaurant, hospital, bank or any other service business. Identify the business or facility by name. Do not use the same examples used in the textbook.
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Order Paper NowMake sure you address the three elements of a good service layout when you explain. Refer to the textbook (pg. 375).
Max. 1 page – single spaced.
MGMT 324 The concept of Servicescapes
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