Module 01 course project – marketing mix

Module 01 Assignment Directions

Submit a 2-3-page paper in which you start to build the marketing plan for your t-shirt company in the apparel industry. This paper will consist of three sections: your t-shirt company introduction, the marketing mix, and SWOT analysis chart. Your paper needs to be in APA format, include a title page, and a reference list.

Section 1: T-shirt Company Introduction (1-2 paragraphs)

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  1. Identify which option you have chosen
  2. Create a company/brand name
  3. Describe the company and the product
  4. Explain how you will differentiate your brand
  5. Section 2: The 4 Ps (2-4 paragraphs)
  6. Identify marketing strategies you will use and provide your rationale. Remember the strategy of the long-term plan which include the goals of achieving a competitive edge in the market.
  7. Outline the 4 P’s (product, price, place, promotion) and explain how you would use each one to inform your marketing strategy.
  8. Section 3: SWOT (include SWOT chart image) and SWOT Summary (2-3 paragraphs)
  9. Build a SWOT chart for your t-shirt company that includes the Strengths, Weaknesses, Opportunities, and Threats that company should consider.
  10. Describe how your t-shirt company will use the SWOT information to develop the marketing strategies and activities. Explain your rationale with examples.
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