Module 04 Written Assignment – Promotion Mix Strategies.
Push and pull promotion are the two promotion mix strategies that marketers use.
For your assignment, you will need to do the following:
- Describe both the push and pull promotion strategies.
- Research two companies that are making successful use of both promotion mix strategies (larger companies typically use both).
- Describe the activities of the companies and why you believe they are successful with their strategies
Module 04 Written Assignment – Promotion Mix Strategies
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