Unit VII Web Assignment
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Using your favorite search engine, locate the websites for two research firms. Conduct a review of the services offered by these two different research firms. What types of tools do they use, and how effective are those tools? Then, write an essay responding to the following questions/topics, evaluating each research firm’s capability of providing valuable services to its customers.
1. Contrast the services and tools provided by the two research firms.
2. Explain the advantages of utilizing these research firms.
3. Discuss why a company might decide to save the money and utilize its in-house team as opposed to one of these firms.
4. Explain how the tools discussed in the lecture might enable more companies to complete their research internally.
Your APA-formatted submission must be a minimum of three pages (not including the title page and the reference page). References must include the two websites and a minimum of one additional credible reference. All sources used must be referenced. Paraphrased and quoted material must have accompanying citations.
For step-by-step instructions for formatting a paper in APA style, please refer to the CSU Citation Guide at http://www.columbiasouthern.edu/downloads/pdf/success/citation-guide. Instructions for formatting formal documents can be found on page 17. MBA 5652, Research Methods 5
Information about accessing the Grading Rubric for this assignment is provided below.
Unit VIII PowerPoint Presentation
Compile a PowerPoint presentation introducing the importance of research and the use of research methods within an organization. Think about how this applies to your industry and, specifically, to a company that might use research methods discussed in this course. As you compile this PowerPoint, discuss the points identified below.
Analyze the theoretical aspects of research methods to include the following:
o importance of conducting effective research leading to good decision making,
o analysis of the process associated with putting together a research study,
o summary of research methods including advantages and disadvantages of each, and
o effective presentation strategies for reporting research results.
Apply learning from this course to your discipline to include the following:
o Explain either a hypothetical or real research problem that could arise within a company in your discipline.
o Discuss a minimum of two research methods that could be used to address this research problem.
o Identify and explain specific challenges and opportunities associated with the use of these research methods within your discipline.
Your PowerPoint must be at least 16 slides in length (including a title slide and a reference slide). In this presentation, you are required to use speaker notes. In the speaker notes, you will provide what you would say if you were actually giving the presentation to an audience. Please write your notes in complete sentences and adhere to typical grammar and punctuation rules.
All sources used must be referenced; paraphrased and quoted material must have accompanying citations. Be sure to use APA style for citations and references.