Positioning Presentation

Positioning Presentation.

Please use the 3M Company about the picture frame information that you used for the paper that you just wrote for me. The positioning presentation has to be about the company we just worked with.

Using the same company you chose for your Week 2 assignment, choose a product or service the company offers on which to focus.

Identify the important attributes for your chosen product and select two key variables for your perceptual map.  Prepare a perceptual map for your chosen product/brand and using a minimum of seven competitors, rank each product/brand on the two variables based on how they are positioned in the consumers’ minds. 

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Explain why you placed each competitor on its particular spot on the map, and how you might strengthen your chosen product/brand’s position in the minds of the target market. 

Create a 10- to 12-slide Microsoft® PowerPoint® presentation with notes including the following:

  • Summary slide explaining the results of your mapping exercise.
  • Target market (be specific and address all four segmentation variables – demographic, geographic, psychographic and behavioral)
  • Create a Perceptual map
  • Map placement explanations. There should be a separate slide for each company.
  • References and Title slides are not included in the slide count
  • Speakers notes are required

Positioning Presentation

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