Price and Channel Strategy

Purpose of Assignment

This assignment is designed to help students analyze and understand how price setting and go to market (distribution) are interrelated and affects the profitability and growth of the business. It has been designed to be a short overview on purpose: the concepts of pricing and distribution are complex and a general understanding is what should be absorbed in one week of study.

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Assignment Steps

Construct a minimum 700-word plan for setting price and a distribution model (place/distribution) in Microsoft® Word. This plan should address at least three elements (from the Price and Place/Distribution list below) of the Price and Place/Distribution section of the marketing plan.

  • Price and Place/Distribution:
    • Distribution Strategies
    • Channels, Mass, Selective, Exclusive
    • Positioning within channels
    • Dynamic/Static Pricing Strategies
    • Channel tactics (Pricing)
    • Daily pricing, promotion pricing, List pricing

Note: Charts/graphs/tables do not count toward the word count.

The plan will be a continuation of your global or multi-regional business you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6.

Cite a minimum of three peer-reviewed references.

Format your assignment consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

Below is information from Week 1,2 and 3 class on the chosen company.

Apple Company Summary

Founded in the year 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple Inc is a company in the technology industry. An American multinational company its headquarters are located in Cupertino, California boasts of developing, selling and designing high-end computer software, online services, and consumer electronics. The company is responsible for developing a line of the iPhone, as well as the Mac personal computer alongside iPad tablet computer and iPod media player (Corsi and Morin, 2015).

Over time, the company has amassed a reputation for sleek design of its line of products cutting from the norm. This is the reason the company’s revenue amounts to about $247.1 billion per year. As well, the company has been able to hire over 116,000 employees who are the taskforce behind their tech-savvy and innovative products (James, 2007). Additionally, the company features online services for its consumers which include iCloud, Apple Music, iOS App Store, iTunes Store and the Mac App Store. More information pertaining the company’s line of products and updated information is as contained in its website; https://www.apple.com/.

PLEASE MAKE SURE THE ANSWER IS PLAGIARISM FREE AND MAKE SURE TO INCLUDE ALL REFERENCE AND CITATION TO SUPPORT WORK AND PREFERABLY BE ABLE TO VERTIFY FROM VALID ONLINE SOURCES. THANKS

 
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