Price and Channel Strategy

Look over this paper (Bemis) and see if it helps you, send me your thoughts on the differences between your paper (Facebook) and this one (Bemis). Why is Bemis the better paper? Why does it answer the below questions better?

Construct a plan for setting price and a distribution model (place/distribution) in Microsoft®Word. This plan should address at least three elements (from the Price and Place/Distribution list below) of the Price and Place/Distribution section of the marketing plan.

  • Price and Place/Distribution:
    • Distribution Strategies
    • Channels, Mass, Selective, Exclusive
    • Positioning within channels
    • Dynamic/Static Pricing Strategies
    • Channel tactics (Pricing)
    • Daily pricing, promotion pricing, List pricing

Note: Charts/graphs/tables do not count toward the word count.

The plan will be a continuation of your global or multi-regional business you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6.

Cite a minimum of three peer-reviewed references.

 
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