It is very important to make sure that you align your pricing strategy with your target market and branding strategy. Below are various different businesses and pricing strategies.
- Match each business with the pricing strategy that you believe the business is using.
- Discuss why you think the business is using the pricing strategy that you did.
Pricing Strategy
Penetration Pricing
Pricing Skimming
Premium Pricing
Competitive Pricing
Economy Pricing
Promotional Pricing
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Bentley Motors
Motorola
Kohl’s
Dish Network
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