Product Analysis

Product Analysis.

Write an analysis of a selected company’s product strategies, including branding, design, and product positioning. There is no page limit for this assessment.

The focus of a marketing program should be on a product or service (the first “P”). In order to market or sell a product well, you need to truly know your product. A product analysis can tell you why it sells, who buys it, and how to reach your targeted audience.

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By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:

  • Competency 3: Examine the relationship of basic marketing strategies to business success. 
    • Explain how product positioning strategies contribute to competitive advantage in the marketplace.
    • Explain how a company’s product strategy attempts to carve out a niche or maintain market share leadership.
  • Competency 4: Apply effective marketing planning and implementation. 
    • Describe a selected company.
    • Describe a company’s competition in relation to its product or service.
    • Explain how a product or service meets customer requirements for the design of a product or service.

Product Analysis

 
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