Read the GaGa: Not Just a Lady (Case 10) at the end of Chapter 10 and the article, “GaGa’s For Lady Gaga? Coincidental Celebrity Lifts Local Brands (Links to an external site.).” Answer the following questions based on what you read. Respond to at least three of your classmates’ postings.
- Describe and evaluate GaGa’s brand building initiatives.
- Why is packaging particularly important for a company like GaGa, which can’t afford advertising?
- Do you think GaGa’s sherBetter pints and bars are likely to follow the product life cycle of traditional ice-cream products? Explain your answer.
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