Product Differentiation

Read the following article about Apple at http://www.mbaknol.com/management-case-studies/case-study-on-apples-business-strategies/. Think about the role of product differentiation in a global context and then answer the following questions:

  • How has Apple positioned itself to take advantage of unique designs to attract a sufficiently large niche market to surpass the competition in the United States and China?
  • What does the Apple experience tell us about risks associated with strategic alliances or the risks associated with not pursuing strategic alliances?

Your well-written paper should meet the following requirements:

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  • 4-6 pages in length
  • Support your analysis by referencing and citing at least three credible sources in addition to the course textbook. The SEU Virtual Library is an excellent place to search for scholarly articles.
  • Use Saudi Electronic University academic writing standards and APA style guidelines, citing references as appropriate.
 
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