Read the Case 2.2 Baskin- Robbins: Can It Bask in the Good Ole Days? Page 783.
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Write a 3 to 5 Page paper (1000 to 1500 words) in APA format
Below is a recommended outline.
1. Cover Page (See APA Sample paper)
a. A thesis statement
b. Purpose of paper
c. Overview of paper
a. Assume Kimmel decides to conduct a study to address the marketing research problem,
describe what research design should be adopted? Relate the different phases of the
research design to specific aspects of the marketing research problem.
b. Define what kind of secondary and syndicated data would be helpful in addressing the
issue of changing the brand logo. What is the role played by such data?
c. Discuss the criteria to evaluate the usefulness of applying the secondary data to
addressing the market research problem.
4. Conclusion – Summary of main points
a. Lessons Learned and Recommendations
5. References – List the references you cited in the text of your paper according to APA format.
(Note: Do not include references that are not cited in the text of your paper)