Segmentation and key tools to identify prospective consumers

Segmentation and key tools to identify prospective consumers.

choose an industry and provide three (3) segments for that industry.

Discuss in at least four sentences, your opinion as yo whether a company should first identify its industry segments and target markets and design its products/services to reach those markets, or whether a company should first start by designing its products/services and then find its target market(s) afterwards.

Segmentation and key tools to identify prospective consumers

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