Leaders breathe life into visions. The ways in which leaders model expectations, communicate visions, and engage in actions that align with those expectations will have a significant impact on how others buy in. Leaders must animate visions, so that others can experience what it would be like to live and work in that ideal and unique future. It is also essential for leaders to look ahead to the future. Looking ahead is integral to leadership success. Kouzes and Posner wrote that being forward-looking is not the same as meeting deadlines; leaders have to prospect the future.
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