Question 1 What are the central variables of each of the three major sociological paradigms/theories?  Be sure to note if the paradigm is a macro-level or micro-level theory

Identify two thinkers or theorists for each of the three paradigms.

Question 2 How does your text define culture?  Make a list of the ways in which the media – including advertisements – reach you each day.  How many of these media messages represent mainstream Western ideals?  What kinds of media messages do not conform to these norms?

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