Stakeholder Consumer. As we have seen, marketing can unfold on some flimsy premises, and entire businesses and personal branding results in massive consumer uptake that can hurt society.
This is a part of CSR that deserves careful study. Please listen to this 27 minute podcast www.stitcher.com/podcast/the-dream/e/67385235?autoplay=true.
Answer this question as best you can: When confronted with new products and ideas, what is the stakeholder/consumer responsible for – if anything?
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