Strategic Marketing – Creating Customer Value Analysis. Q.   Based on our class PPT, write a reflective paper about your favorite brand.

What type of value(s) do they use or tap into – Performance value, Relational value, Price? 

– I HAVE ATTACHED THE CLASS PPT BELOW

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– BOOKS NAME – STRATEGIC MARKETING MANAGEMENT by David A. Aaker and Christine Moorman, Eleventh edition.

Strategic Marketing – Creating Customer Value Analysis

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