Using Social Media to Promote the Brand.

In a short (3-4 written pages) formal, written report, assess the company’s use of social media to:

  • Increase brand awareness
  • Drive traffic to their website/business
  • Personalize customer service
  • Create excitement for events
  • Promote product/service launches
  • Build a community of customers who, by virtue of membership, endorse your products/services
  • Test market ideas
  • Open up new markets
  • Complement other marketing efforts/ support other businesses or community events
  • Effectively create a cohesive “brand” for the business

Using Social Media to Promote the Brand

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