For this week’s discussion assignment, please watch the Malcolm Gladwell video above on the Pitfalls of Market Research. Note: This is a 30-minute video, but it is AWESOME – if there is only one thing that you take away from this entire course, I would want that to be the content of this video!
Throughout this course, you were exposed to the purpose, process and benefits of marketing research, including the various methods that are employed. And the reading and slides this week, Chapter 9 – Experimentation, presented a very scientific process for collecting data, using control groups, and using statistical methods to ensure research accuracy and the validity of results.
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But be that as it may, there is a lot that can go wrong when we conduct marketing research, starting at the most basic level of what questions we ask and how we ask those questions.
Please comment on one or more examples used by Malcolm Gladwell. Why did you pick those? Elaborate on them. What point is Gladwell making and how does he justify his postion? Do you agree or disagree? If you can, relate those examples to something in your own life, educational experience, or work experience. Pick wisely – show me that you watched the entire 30 minute video!