Week 9 discussion – product market strategies

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 Read the article, The Ansoff Matrix – Understanding the Risks of Different Options. In the article, the author discusses four different types of product-market strategies: Market penetration, Market development, Product development, and Diversification.

  • Select one of these strategies that you would use for future growth of a business and examine the main advantages and disadvantages of the selected strategy. Provide an example or scenario to support your response.
 
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