Which survey method (mail, telephone, or personal interview) would you use for the following situations? Explain your choice, Marketing Research Discussion Post help
Which survey method (mail, telephone, or personal interview) would you use for the following situations? Explain your choice, Marketing Research Discussion Post help.
Data Collection Forms
Which survey method (mail, telephone, or personal interview) would you use for the following situations? Explain your choice.
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Administration of a questionnaire by a local auto dealership that wishes to find out customers’ satisfaction with a recent purchase or service performed on their auto.
Situation 2
Administration of a questionnaire by a national manufacturer of breakfast cereals in order to test consumers’ attitudes regarding a new cereal flavor that has just been released onto the market with a large advertising campaign.
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