Wk 2 | MKT544 Integrated Marketing Communications | University of Phoenix
Create a 12- to 15-slide Microsoft® PowerPoint® presentation with speaker notes on trends in the consumer buying environment, and explain how these tie into the marketing segmentation by consumer groups.
Describe the consumer trends that influence purchasing patterns, and provide an overview of the different consumer groups (market segments).
Save your time - order a paper!
Get your paper written from scratch within the tight deadline. Our service is a reliable solution to all your troubles. Place an order on any task and we will take care of it. You won’t have to worry about the quality and deadlinesOrder Paper Now
Choose two of the companies from the list below:
- Sports Spectrum Greeting Cards
- Ty Beanie Babies
- Sara Lee Desserts
- Skeeter Boats
- Gold Bond
Examine each company’s website to determine what segmentation strategy the firm uses.
Answer the following questions, and provide explanations for your responses:
- Who is the intended target market for the website?
- What communications objectives do you think the company is trying to accomplish?
- What product-positioning strategy is being used?
Format your presentation consistent with APA guidelines.
"If this is not the paper you were searching for, you can order your 100% plagiarism free, professional written paper now!"
"Do you have an upcoming essay or assignment due?
Get any topic done in as little as 6 hoursIf yes Order Similar Paper
All of our assignments are originally produced, unique, and free of plagiarism.