BA2196 Temple Cover Letter For The Position Of Market Analyst

Content (35 points)

35.0 pts

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Letter specifically matches the job advertisement and makes clear how your experience will benefit the employer. Letter consistently uses an appropriate, professional style and tone for the audience. Letter uses detailed, relevant evidence to support the claim(s). Letter shows strong ability in analyzing and effectively addressing the needs of the assignment and intended audience.

This criterion is linked to a Learning OutcomeStructure (35 points)

35.0 pts


Makes immediately clear the key message(s) and objective(s) – i.e. a “thesis” stating your experience and fitness for the job. Each internal paragraph opens with a topic sentence that specifically asserts what experience the paragraph uses as evidence. Clearly establishes the appropriate context for why information is important – i.e. how your experience can benefit the employer. Key message(s) and/or argument(s) is/are focused and main points are clear. Paragraphs are coherent, well sequenced and display logical progression of thoughts/ideas. No topic drift. Document follows letter formatting instructions. Student follows all assignment instructions.

This criterion is linked to a Learning OutcomeLanguage (30 points)Use Grammar & Language Checklist as a guide.

30.0 pts


Uses language that is concise and includes precise details. Jargon used strategically and appropriately. Demonstrates sophisticated awareness and use of grammar and written mechanics. Free of grammatical, spelling or punctuation errors.

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