Internetional marketing


This assignment relates to the market potential estimation methods described in the article, Waheeduzzaman (2008). Amazon has decided to enter country Country A. We have two very similar countries, Country A and Country B. Use the following information and (1) estimate market potential for Amazon in Country A using Chain Ratio Method and Method of Analogy, and, (2) comment on the difference in estimation.

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  1. Number of households for Country A = 40 million.
  2. Number of households for Country B = 36 million.
  3. Percentage of households subscribing to eBay.com in Country B = 22%
  4. Percentage of households having Internet in Country A = 45%
  5. Literacy rate in Country A = 97%
  6. Percentage of households with substantial purchasing power in Country A = 71%
  7. No more than 350 words
 
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