Discussion for Marketing – Brand
Write 1-2 paragraphs for a discussion post.
Read the following article:
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Order Paper NowDeighton, J. (2008, March 25). Dove: Evolution of a Brand. Harvard Business School Publishing.
Article is attached.
After reading the article, perform an internet search and review several videos and/or photos from the Dove Real Beauty Campaign. In your discussion post, answer the following questions:
- A well-defined brand positioning strategy is important when defining a new offering or reinventing an old one. What does the Dove Campaign for Real Beauty tell you about the brands positioning strategy?
- What are your perceptions of the Dove Campaign for Real Beauty?
- What elements of the campaign strategy do you agree/disagree with most?
Discussion for Marketing – Brand
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