Discussion for Marketing – Brand

Discussion for Marketing – Brand.

Discussion for Marketing – Brand

Write 1-2 paragraphs for a discussion post.

Read the following article:

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Deighton, J. (2008, March 25). Dove: Evolution of a Brand. Harvard Business School Publishing.

Article is attached.

After reading the article, perform an internet search and review several videos and/or photos from the Dove Real Beauty Campaign. In your discussion post, answer the following questions:

  1. A well-defined brand positioning strategy is important when defining a new offering or reinventing an old one. What does the Dove Campaign for Real Beauty tell you about the brands positioning strategy?
  2. What are your perceptions of the Dove Campaign for Real Beauty?
  3. What elements of the campaign strategy do you agree/disagree with most?

Discussion for Marketing – Brand

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