MGMT3300 UCCS Marketing Management In The Global Firm
- What is global account management? Briefly describe the role of global account management in international business.
- Define international price escalation. Discuss how distribution channel length affects international business transactions.
- Discuss the three common pricing strategies. How do firms employ each strategy? What are the main advantages and disadvantages of using such strategies?
- Explain the importance of a global market strategy. How does a global market strategy affect the choice of adaption versus standardization for an international marketing program?
- Explain the purpose of positioning. How does a global positioning strategy assist firms participating in international business? What benefit does a global positioning strategy offer?
- What is market segmentation? Discuss how international firms use market segmentation.
(Minimum 700 words total for posting)
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