MKTG201 Week 2.
Book
Title: Principles of Marketing
Author(s): Tanner and Raymond
Publisher: Flatworld Knowledge
Answer the two questions below
1. Describe some of the personal and psychological
factors that may influence what consumers buy and when they buy it. Ch. 3
2. Identify the ways in which business-to-business (B2B) markets differ from
business-to-consumer (B2C) markets. Ch. 4
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