MKTG201 Week 4
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Book Title: Principles of Marketing
Author(s): Tanner and Raymond
Publisher: Flatworld Knowledge
eISBN: 978-1-4533-4499-6
Answer two of the three forum questions, listed below, for this week. .
1. How do the product-dominant and service-dominant approaches to marketing differ? Ch. 6
2. What are the four types of consumer offerings? How do they differ from one another? Ch 6
3. Identify two consumer products sold in a grocery store or by a mass merchandiser such as Walmart. Explain the strategies used to introduce each of the products or which strategy you feel will be most successful. Ch. 6 & 7
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