Review the state-of-the-art materials on rapid technological value assessment in the course materials. Cyber visit to Illumina genome sequencing through googles. Then answer the following in 150 words each, plus 75 words comment.
a) Trading value assessment. Analyze how Illumina has traded next generation technological upgrades for genome sequencing from external leader organizations who have the knowledge and resources for profiting from substantial investment needed for discovering such upgrades
b) Exchange value assessment. Analyze how Illumina has exchanged next generation technological upgrades for integrated genome sequencing with additional types of external leader organizations who have the global value chain and core competencies in diagnostic techniques.
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c) Servicing value assessment. Analyze how Ilumina is profiting by engaging with alternative technological servicing of other external leader organizations, beyond next generation technological upgrades in genome sequencing technology and integrating competencies in diagnostic techniques.