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The Board of Directors (BoD) at Post University has asked you to create a marketing campaign for the university. There are 2 parts to this project:
- Collect Data/Information:
- In order to make the best decisions and maximize their appeal to their target audience(s), the BoD needs to collect specific demographic data/information regarding the characteristics of their target market(s).
- Create a slide presentation:
- Your slides will help the marketing and admissions teams at Post determine how best to promote Post University brand and continue to grow the university.